Analyze -- IoT and its impact on strategy -- Heineken

IoT plays an important role in Heineken's EverGreen strategy, which was launched in 2021 to prepare the company for the future and achieve stronger growth. IoT helps Heineken work smarter and make better decisions by using smart technologies and data. This aligns well with EverGreen, where innovation and sustainability are key.


A significant part of the EverGreen strategy revolves around Heineken's digital transformation. IoT supports this change by connecting machines and processes and gathering data. This allows Heineken to see real-time how machines in the breweries are operating, helping to prevent issues and improve production. This is in line with Heineken's goal of working more efficiently and saving costs, as outlined in the EverGreen strategy.


In addition, IoT helps Heineken improve its product delivery. By using sensors in trucks and distribution centers, Heineken can track where their products are and choose the best routes. This aligns with Heineken's ambition to become the best-connected brewer in the world, which is a key part of the EverGreen strategy.


Heineken's focus on sustainability and responsibility, as emphasized in the EverGreen strategy, is also supported by IoT. By closely monitoring energy, water, and raw material usage, Heineken can reduce its environmental impact and meet the goals of its Brew a Better World 2030 program. This aligns with Heineken’s Green Diamond model, which seeks a balance between growth, profit, and sustainability.

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